Eli Burnstein
Portfolio
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Wealthsimple
Email, UX, and paid/organic social copywriting for Canada’s leading investment platform.
Cloud Water
Brand, email, and product writing for CBD-based soft drink retailer.
Clutch
Website, ad, and related copywriting activities for Canada’s largest online used car retailer.
Sensate
Website and ad copy for UK-based wellness technology brand Sensate.
i2o Retail
Website copy for leading ecommerce analytics platform.
Futurpreneur
Subway poster copy for Canada’s only national non-profit organization for financing, mentoring and supporting aspiring young business owners.
Angle of Vision
Website copywriting for Montreal-based consulting firm Angle of Vision.
Zeno
Website, product, and related copywriting activities for LA-based microdose brand Zeno.
Lane
Brand, website, and related copywriting activities for workplace experience platform Lane. Acquired by VTS.
Felix
Brand, website, email, ad, and product copywriting for Toronto-based medtech startup Felix. Also developed their style guide.
Website | Product Insert | Print Ad
SAP Ariba
Web, ad, and guidebook copywriting for procurement software and IT services company SAP Ariba.
Beboe
Website, product, and email copywriting for luxury cannabis brand Beboe (described by the New York Times as the “Hermès of Marijuana”) and cosmetics brand Beboe Therapies.
Baseline
Brand, website, and product copywriting for Smart CBD brand Baseline — plus product naming.
MOCA
Copywriting and editing for the Museum of Contemporary Art Toronto Canada. Responsibilities include developing and maintaining a style guide as well as writing, editing, and proofing outgoing communications such as exhibition and programme descriptions.
New Yorker Humour Article
Not copywriting. Just writing.
Ottawa Climate Action Fund
Website and tagline copywriting for OCAF.
Canadian Healthy Schools Alliance
Website and tagline copywriting for CHSA.
Connected
Former Communications Manager at rapid-growth tech startup Connected, one of Canada’s top small and medium employers three years in a row. Duties included managing the blog, writing short-form and long-form marketing communications, and copywriting the website from beginning to end. Acquired by Thoughtworks.
The Alpine Review
Former Senior Editor at The Alpine Review, where in addition to interviewing, copy-editing, and proofreading, I composed heds, deks, and captions, co-wrote the Ideas/Thinking section, and authored this feature piece:
Azure Magazine
Former Senior Editor at leading Canadian design and architecture publication Azure Magazine, where in addition to composing heds, deks, coverlines, photo captions, and reviews, I edited features and wrote for the magazine’s blog.
Cannoe
Landing page and website copywriting for Canadian cannabis retailer Cannoe. Acquired by Superette.
Gram by Gram
Website copywriting and white paper editing for market strategy firm Gram by Gram.
Parachutes: Instructions for Landing in the 21st Century
Co-authored a deck of strategy cards examining media, tech, design, and business. [Out of stock]
Lapham’s Quarterly
Editorial work at NYC-based publication Lapham’s Quarterly, where responsibilities included sourcing, copy-editing, and proofreading entries as well as writing for the magazine blog.
Driven
Video writing (and “acting”) for
Driven (formerly Thinking Capital).
Long-Form Content (Selected)
Thinking Capital
“Riding the Wave: How Stafford Lumley Grew His Seafood Restaurant in the Face of Sharp Seasonality,” May 26, 2022
“Managing the Global Supply Chain Crunch,” October 31, 2021
“Recharging the Battery: How a Portable Power Supplier Expanded His Product Line to Differentiate Himself from Big Industry Players,” October 27, 2021
“Very Online: How Damiano Raveenthiran Turned a One-Man Fiverr Operation into a Thriving eCommerce Agency,” March 22, 2022
“Leaving the Till: How Grocery Store Owner Shamin Jessa Built a Diverse Inventory and Diehard Customer Base,” March 22, 2022
“Bevelled Belief: How a Montreal Jewelry Store Owner Grew His Business One Financial Step at a Time,” November 1, 2021
Borden Ladner Gervais LLP
“Preparing for open banking: Lessons from the U.K.,” February 26, 2020
Wealthsimple
“‘Dad Jokes,’ whose weed cookies have become a cult phenomenon in Toronto,” April 6, 2020 (Interview)
medRxiv
“Havana Syndrome Among Canadian Diplomats: Brain Imaging Reveals Acquired Neurotoxicity,” September 29, 2019 (Editing). Mentioned in Sciencedaily, The Star, The Guardian, CNN.com, ABC News, Buzzfeed News, Globe & Mail, CBC
Connected
“It’s Official: Connected is a Remote-First Company,” December 9, 2021